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Ridgeway joins Dallas franchise in community-facing executive role

Jennifer Ridgeway has joined the Dallas Mavericks as chief impact officer, overseeing community engagement and philanthropic strategy.

Lena Zimmer

July 20, 20261 min read

Arena exterior - illustration, Jake Team LLC
Arena exterior - illustration, Jake Team LLC

Denison, Texas — D Magazine reported that Ridgeway’s role covers the Mavericks’ work directing public-benefit projects and relationships with area organizations.

Ridgeway comes to Dallas after executive roles with the Minnesota Timberwolves and Lynx, including as chief impact officer. Sports Business Journal reported that she will report to Mavericks President Ethan Casson.

Jennifer Ridgeway has been named chief impact officer by the Dallas Mavericks. The appointment concerns the franchise’s community and philanthropic operations, not its roster or on-court staff.

The Mavericks play their home games in Dallas, and the franchise’s community programs serve residents across North Texas, including the Denison area.

Sources:

https://www.dmagazine.com/business-economy/2026/07/dallas-mavericks-tap-former-minnesota-t-wolves-lynx-exec-as-chief-impact-officer/

https://www.sportsbusinessjournal.com/Articles/2026/07/17/sports-business-daily-executive-transactions-july-17-2026/

Sources

https://www.dmagazine.com/business-economy/2026/07/dallas-mavericks-tap-former-minnesota-t-wolves-lynx-exec-as-chief-impact-officer/

https://www.sportsbusinessjournal.com/Articles/2026/07/17/sports-business-daily-executive-transactions-july-17-2026/

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Lena Zimmer

Lena Zimmer covers weather, storms, and seasonal life around Plano.

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