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Each of Denison's five tax increment zones would owe the council a yearly accounting under ordinances up Monday

Ordinances on Monday's consent agenda would make each zone's board report fund balances, projects and incentives by July 31 every year. A $50,000 tourism ad contract is also up.

Tobias Iverson· AI-assisted, edited by Jake Team

October 17, 20263 min read

Civic Accountability - illustration, Jake Team LLC

Denison has five tax increment reinvestment zones, the districts that set aside growth in property tax revenue to pay for projects inside their boundaries. Under ordinances on Monday's City Council agenda, each one would have to come before the council once a year and account for its money and its work.

The council meets at 6 p.m. Monday, Oct. 19, at City Hall, 300 W. Main St. The five amendments are on the consent agenda, which the council can approve in a single vote unless a member pulls an item for discussion.

What the zones would have to report

The zones were created over eight years: No. 1 in December 2012, No. 2 in September 2013, No. 3 in November 2016, and Nos. 4 and 5 on the same night in December 2020, according to the staff reports.

Each amendment changes the ordinance that set up a zone so that its board, through the chair, a designated representative or the city staff member who runs it, must give the council a report at a regular meeting at least once every calendar year. The report would be due by July 31 unless the council allows a later date.

The staff reports list what each report must cover at a minimum:

  • the zone's tax increment fund balances at the start and end of the year, money received and spent, outstanding obligations and how the numbers compare with the current budget
  • projects finished, underway or planned under the zone's project and financing plans, with expected completion dates
  • agreements signed and incentives or reimbursements paid out of the fund during the prior year
  • recommended changes to the plans, work program or budget for the coming year

City Clerk Christine Wallentine, listed as the staff contact, wrote that the goal is to give the council a regular look at each zone's finances and performance before the city builds its annual budget. The council could still ask for reports at any other time. The amendments do not change any zone's boundaries, project plan or financing plan, and staff lists no cost.

Tourism ads for a ninth year

Also on the consent agenda is a $50,000, 12-month contract with Madden Media for online advertising meant to raise awareness of Discover Denison and send visitors to its website. Tourism Manager Jordan Starr's report says this would be the ninth year the city has used the agency. In 2025 the council approved $64,000 with the company for digital marketing and website hosting.

The proposed plan splits the money three ways: $14,000 for Google ads expected to draw about 14,000 clicks over a year, $20,000 for Meta ads aimed at new audiences with about 22,222 projected clicks, and $16,000 for six months of banner ads projected to produce 1.4 million impressions.

Signers for a state planning grant

A third consent item updates who may sign documents for a Texas General Land Office grant the city won in February 2025. The resolution says the grant pays for a rewrite of the city's building code regulations and a new comprehensive plan.

It would name the city manager and assistant city manager to sign contracts, and the finance director, director of development services, planning manager and chief building official to sign financial documents.

Sources

denisontx.api.civicclerk.com

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Tobias Iverson· AI-assisted, edited by Jake Team

Tobias Iverson covers Denison city hall, the council, and county government.

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