Fort Worth is evolving into a significant production center, with the state officially supporting this shift through Senate Bill 22, effective September 1, 2025. The legislation allocates approximately $1.5 billion over the next decade to attract film and television projects to Texas.
Productions that primarily shoot in the state and employ local crews can receive rebates of up to 31 percent on their spending, positioning Texas as a competitive alternative to established markets like Georgia and California.
The impact is particularly visible in Fort Worth, where producer Taylor Sheridan has five series in production, including the second season of "Landman" and a "Yellowstone" spinoff. The second season of "Landman" alone has created over 3,850 jobs, according to Taylor Hardy, head of the Fort Worth Film Commission. Since 2015, the cumulative economic contribution of film production in Fort Worth has exceeded $700 million.
Local officials, including Fort Worth Mayor Mattie Parker, have actively advocated for these incentives in Austin, emphasizing the importance of making the film industry a staple in the community. Productions like "Dutton Ranch" and "Frisco King" have utilized various locations across North Texas, highlighting economic benefits that extend well beyond Fort Worth.
Denton, one of the North Texas cities used by "Frisco King," is about 51 miles southwest of Denison.
With the establishment of local studios and sound stages, the film industry in Texas is set for long-term growth, providing stable job opportunities for residents in the region.
